How Tennessee’s Largest Garage Door Company Grew Organic Calls 4.5x
4.5x
organic calls
27x
Facebook reach
4.3x
session duration
1.8x
total leads
The Challenge
Tennessee’s garage door market is fragmented and hyperlocal. When a spring breaks at 7 AM, the homeowner calls whoever shows up first — in the search results, in the map pack, in the social feed. National brands have the budget to dominate paid search. Local one-truck operators have the reviews and the personal relationships. A multi-location, multi-brand company like TGS sits in the middle — big enough to need a real digital strategy, complex enough that a templated approach won’t work. The gaps were hard to ignore. Website sessions averaged just 1.5 minutes — visitors weren’t engaging with the content or converting. Facebook reach had flatlined at under 900 annually. Organic leads were inconsistent and underperforming relative to the size of the markets TGS serves. And no unified digital strategy existed across the brand portfolio — each location was operating in its own silo.
Market-by-Market SEO Strategy for Multi-Location Service
We built a location-specific SEO strategy targeting the high-intent searches that drive phone calls in this industry. That meant optimized service pages for each market, technical cleanup across the brand sites, and a content approach focused on the questions real customers are asking — not keyword-stuffed blog posts nobody reads.
Every page was built to win in its local market first. We structured content around the specific services and questions homeowners search for — garage door repair, spring replacement, new installations, and opener service in each city and county TGS serves. The SEO effort helped attract customers who were already in a buying moment and improved visibility in search engine results across every brand in the portfolio.
Rebuilding Facebook Presence for a Regional Home Services Brand
The existing Facebook presence was barely a heartbeat. We rebuilt the content strategy from scratch — project showcases, before-and-afters, and community-facing content that gave people a reason to follow and engage. The goal wasn’t vanity metrics. It was building a brand presence that keeps TGS top-of-mind when the garage door conversation happens.
We launched and managed TGS’s social presence with a consistent posting cadence designed to build local visibility and community trust. The content mix included completed project photography, seasonal maintenance tips, team spotlights, and behind-the-scenes looks at multi-brand operations.
Fixing the 1.5-Minute Session Problem: UX Overhaul
A 1.5-minute average session tells you one thing: the site isn’t giving visitors what they need. We audited the user experience across the TGS brand sites, identified the friction points killing engagement, and restructured the content and navigation to keep visitors moving toward a conversion — whether that’s a phone call, a form fill, or a quote request.
The development of an online experience that spoke directly to the concerns and questions homeowners have — cost, timeline, brand options, service area coverage — added substance to what had been a thin digital presence.
Structuring Paid Search Across Six Brands and Multiple Markets
Paid search for multi-location service businesses requires precision. We structured campaigns at the brand and market level, focused spend on high-intent search terms, and built a measurement framework that ties ad dollars to actual leads — not impressions, not clicks, not “estimated conversions.” Real phone calls and real form submissions.
Each campaign connects the right message to the right moment in the customer’s decision process — from the homeowner whose garage door just broke to the builder comparing commercial suppliers. We managed the account with the same discipline we’d bring to our own budget: test campaigns first, scale what works, cut what doesn’t.
The Result
TGS didn’t need more marketing activity. They needed the right strategy, executed with discipline, across every digital touchpoint. When the website, SEO, social, and paid media all work together — the results compound. More visibility leads to more engagement. More engagement leads to more calls. More calls lead to more revenue. That’s not a tagline. That’s what the data shows.
