How a Premier Golf Facility Cut Cost Per Membership 70% and Made Google Ads Their #1 Lead Source
-70%
member acquisition cost
-40%
cost per lead
416+
conversions
44K+
website sessions
The Challenge
Before working with Keller Creative, Fairways and Greens had a minimal digital footprint. Previous investments in radio, print, and television advertising hadn’t delivered measurable returns, and the facility had no reliable way to track what was actually driving new memberships. With a new Toptracer complex opening — a significant capital investment — Fairways and Greens needed more than awareness. They needed a marketing partner who could build a modern digital presence, launch campaigns tied to real performance data, and turn ad spend into trackable membership growth.
Social Advertising to Drive Membership Inquiries
Golf is inherently social, and we built the ad strategy around that. We launched targeted social campaigns across Facebook and Instagram designed to showcase the Toptracer experience, highlight the facility’s atmosphere, and drive traffic to the new website. These campaigns ultimately generated approximately 20% of all membership inquiries — a channel that didn’t exist before our engagement.
Google Ads as the Primary Lead Engine
We built a Google Ads strategy targeting high-intent search terms tied directly to the services Fairways and Greens offers — driving range, golf memberships, Toptracer, and local golf entertainment. Every campaign was structured for measurable lead generation, not just clicks.
The results made Google Ads Fairways and Greens’ number one source of online leads. Cost per lead dropped over 40% compared to their previous advertising, and the conversion rate from online lead to membership consistently reached as high as 50%. More leads, better leads, at a fraction of the cost.
Modernizing the Digital Presence
We redesigned the Fairways and Greens website to function as a conversion tool, not just a brochure. Clear calls to action, streamlined navigation, and landing pages built specifically for ad traffic ensured that the visitors we drove actually converted. The site became the foundation every campaign pointed back to.
The Result
Fairways and Greens went from scattered traditional advertising with no tracking to a fully measurable digital strategy that directly drives membership growth. Google Ads became the facility’s top lead source. Cost per lead dropped over 40%. Cost per membership acquisition dropped 70%. When you stop guessing and start measuring, the budget goes further and the results compound.
